About
We are a digital-first production company built for the era of vertical content.
At All-In Media we specialise in positioning brands on platforms such as TikTok, Instagram and YouTube. Today's content asks for far more than a well-shot frame — it asks for dynamic storytelling, formats tuned to each platform and an understanding of how the algorithms work.
From the cinema screen to the screen of a phone.
The company was founded by Ivan Kovačić, a creative producer with a background in the film and video industry. That is why the two worlds meet here: professional film standards and the pace of social platforms. We do not only follow trends; we apply film standards to vertical content, so your brand looks its best in 9:16 as well.
Our mission: turn scrollers into loyal viewers.
Whether it is a continuous monthly collaboration or a single viral campaign, we deliver complete production — from scripts with hooks that catch attention in the first seconds, to a precise edit that holds viewers to the end.
Based in Zagreb, working globally.
We are your partner for modern video. Production know-how and digital video know-how in one place, for video made to your measure.
Team
Ivan Kovačić
Producer / Creative producerIvan Kovačić was born in 1994 in Varaždin, where he finished secondary school as a media technician and, in 2017, a BA in business informatics at FOI. He took an MA in media communications, focused on production, in Maribor in 2021.
His professional work started during his studies, as a production assistant on the Laibach music video So Long Farewell. He has been a member of the Blank Film Incubator since 2020, where he produced six short fiction films and worked as a production assistant on many more. From 2021 to 2024 he was a creative producer at JoomBoos and 24sata: alongside social content he produced the series JoomBoos na selu, Cimeri, Genijalci, Bez filtera and Šeraona, and worked as a production assistant on the series Teini dnevnici and The Outsiders.
In 2024 he opened All-In Media, producing short fiction and documentary films under it while freelancing on commercials, music videos, films and series. He is a member of the Croatian Film Workers Association, production branch, as a producer.
Filmography
Collaborators
- Lucija CehulićCinematographer, editor
- Nikolina HanžekPhotographer, art director
- Ana PaićCinematographer, editor
- Tomislav ŠtefanacCinematographer, editor
Get in touch
For a project enquiry or to work with us. We reply within two working days.